The Analytics tab provides a clearer way to explore and understand insights, offering in-depth views into engagement, content performance, and competitive trends. This is where you can visualise the data that matters most and make informed decisions to optimise your strategy.

What You Can Do with Analytics

1️⃣ Compare Metrics Over Time

Visualise your data over weeks and months.

Identify trends and changes in user engagement and content interaction.

2️⃣ Track Content and Insight Evolution

See which articles, topics, or insights are gaining traction.

Use this information to guide content creation and improve relevance.

3️⃣ Explore Advanced Matrices

The Analytics tab includes interactive matrices that make data easier to interpret:

• Industries vs Companies 
• Insights vs Companies
• Channels vs Companies

Why Dive Into Analytics

📊 Make data-driven decisions based on platform activity.

🚀 Identify trending topics, high-performing content, and emerging competitors.

🧠 Focus your strategy on the insights that matter most.

How to Access the Analytics Tab

1️⃣ Click on Analytics from your dashboard.
2️⃣ Select the time frame you want to analyse.
3️⃣ Explore matrices to view insights by industry, company, channel, or type of insight.
4️⃣ Hover over matrices to see exact mention counts or details.